Who We Are
We are a digital marketing agency and we love food. Who doesn’t, right?
Actually, we love food because food retailing takes up 100% of our time, focus and energy, and generates most of our revenue. We’ve been serving our clients since 2003, with several of the originals still members of our portfolio. The sweet spot of our expertise is helping independent food retailers and small food manufacturers and food processors compete in today’s world of traditional and digital marketing using their limited in-house marketing resources along with our years of expertise.
Pat La Jeunesse – President
Pat’s career in food retailing began when he was a young teenager who owned and operated the food concession at the local swimming pool. From there, he went on to work in food retail for the market leader in his hometown, Jewel Foods. After a twenty-three-year career in middle management at Jewel, Pat went on to expand his grasp of food marketing and merchandising by working for a number of large media and datamining concerns, like News America and Donnelley Marketing. Ending his corporate career as Chief Marketing Officer for an internet marketing services start-up, he decided it was time to spend less time in airports and hotels and more time closer to home and his family. In 2003, with technical help from his business partner Chris Hoffman, they opened the doors of Proco Marketing Inc.
Chris Hoffman – Chief Technology Officer
Chris is no stranger to working with small business owners, nor is he new to the entrepreneurial world. He began his career as a systems networking specialist servicing the IT needs of small businesses who did not have internal staff to manage their data and hardware needs. Today, Chris manages our programming team who service and support the web, email, and database management needs of our diverse client base. Working with Chris, you will find that he has a knack for being able to take control of a lot of complicated and disparate technologies by breaking them down and packaging them into an easy to understand and manage retail marketing solution.